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Tag Archives: music business

Why Africa’s Musicians Are a Marketing Goldmine

Stylish, dynamic and extremely popular, Afrobeats stars are brand ambassadors for many multinationals in Africa but the fashion industry has yet to grasp their value. LAGOS, Nigeria — As night falls in Lagos, thousands of twentysomethings regularly flood the city’s mega-clubs, hoping to catch a glimpse of the Afrobeats stars …

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