JD Sports have unveiled their new campaign alongside adidas EQT which places chart topping artist Stormzy as the face of the launch.
Stormzy said of the new campaign, “I’m proper proud to front the new adidas and JD Sports campaign. I grew up wearing adidas and copping new clothes from JD Sports so they both hold a lot of meaning for me,” said Stormzy.
“I’m all about being original, authentic, and I feel that EQT stands for just that.”
The head of Marketing European Key Accounts, Chris Walsh, said, “Stormzy is the perfect example a straight-talking creator who can only ever be himself; he is a pioneer, innovator and part of a modern generation who aren’t afraid of pushing and redefining boundaries.
“Stormzy is a true champion of street style and is the perfect fit for adidas and JD Sports; two brands at the forefront of street culture.”
The adidas EQT Fall/Winter 2017 collection is available now at JDSports.co.uk, with additional styles launching in September.